Gigabyte's jumping head-first into the power supply biz. Of course, these units will most likely not be fabricated by Gigabyte themselves, adding to a long line of re-branded PSUs being manufactured by the likes of Seasonic, etc. I find it interesting that they thing there's room for yet another player in the market. Hit the link for some marketing pics.

"The Odin GT series includes P-Tuner monitoring software to allow users to check the total and peak watt usage of the PSUs, added the sources."