At only $12K per theatre, these bad boys should be able to make in-roads fairly easily. I know the Christie's we've got in the other building right now cost half of that, & these Sony's trump those Christie's hands-down.

"With the SRX-R220 at its core, the 5-foot / 660-pound CineAlta 4K system projects a 4,096 x 2,160 pixel image at 18,000 lumens off its 4.2kW bulb."