The 39% increase in color reproduction is what's going to get these monitors into the mainstream, & quickly. Next step is replacing the LED with a laser...

"The LED-backlit monitor panel has an color saturation level of 111% (of NTSC standard), compared to a saturation level of only 72% of NTSC for conventional monitors and will satisfy consumers used to the crisp colors prevalent in high-definition (HD) broadcasting, according to Samsung."