When I looked at this headline, I had a puzzled look on my face, then I kind of had an, "ooohhh yeeeahh" moment. Remember MXM? Yeah, exactly. Too bad, though; it was a good idea that should've done well.

"As lofty as the expectations of the MXM technology are, for the most part the hands of the integrators and the customers have first and foremost been tied by the ODMs who designed the cards, logic boards, and enclosures. In an effort to create more attractive, more innovative designs and system builds, they’ve taken the reigns away from NVIDIA."