Beyond3D has posted part one of their look at the handheld chipset market; something that I myself know very little about. My lack of knowledge in this area is likely due to the fact that I'm usually more concerned with the latest & greatest in the discrete 3D graphics card end of the business. That being said, somone's got to put that chip in your phone that lets you play Tetris...

"This week, we'll be looking at the business and marketing side of things, and what goes into the first phases of the decision making process - basically, why the chips out there are what they are, and how you can judge for yourself how competitive they seem to be, based on a small number of factors - excluding the engineering side of things, which we'll touch upon next week."