The guys at HardwareSecrets take a look at exactly what's behind the AMD-Ferrari sponsorship. No, it's not just adspace on a fast car, either.

"They are also providing the technology infrastructure for the car’s telemetry system, which collects data in real time and send to Ferrari team during the races, so they can check in real time if something is going wrong and also instruct the driver of corrections he should make in the way he is driving in order to achieve a higher performance during the race."