Rob over at DigitalTrends goes into the who's and why's of the HP / Voodoo merger that apparently went down quietly Friday night. This acquisition by HP is similar to Dell's move with Alienware a few months back. Looks like the major brand-name enthusiast market's not going to be independant for much longer...

"I was able to speak to executives from both firms and an interesting story emerged on why they want to do this. For HP: Margin, Leadership, Advocacy, and Image The performance gaming market is unique, while the regular PC market is largely commoditized now with razor thin margins."