AMD knows its chips are pricey, & it also must know that their sales are going to start hurting when the new, cheaper Intel chips hit the market here soon. DigiTimes has the details on how AMD are planning to drop their prices as much as 50% in the coming months.

"The sources pointed out that as AMD's K8L series, a quad-core upgrade of its K8 architecture, will not be available until 2007, its AM2 series would be caught between the higher-performance Conroe and the lower-priced Pentium D if AMD did not adopt a new pricing strategy. AMD's Sempron would also have problems competing with Intel's Celeron."